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Return on Relationship is more important now than ever. Brands or companies that use social successfully reap the rewards of customer satisfaction, deeper employee loyalty, more effective knowledge sharing, improved brand reputation, lowered costs, and importantly, increased revenues. Two of the companies that I see as most "customer obsessed” are JetBlue (@JetBlue) and Duane Reade (@DuaneReade) because they get engagement and interaction and how it scales. For me it is very simple: if you want to stand out then do what most others are not doing, actually be social when using social media.Read full article on Vision Critical
Old marketing was dictation... new marketing is communication. Change from Convince & Convert to "Converse & Convert! #RonR
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